Academics
Post Graduates
MBA
| MBA |
Master of Business AdministrationThe Department of Management Studies was established in the year 2005 affiliated to Anna University, Chennai. And from 2007 Batch onwards the course is affiliated to Anna University, Coimbatore.
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| I Trimester • Management Principles • Quantitative Methods For Managers • Managerial Economics • Organizational Behavior • Executive Communication • Accounting for Managers | II Trimester • Decision Models in Business • Financial Management • Marketing Management • Human Resource Management • Management Information Systems • Business Application Software – Practical |
III Trimester
| IV Trimester •Customer relationship management • Corporate Social Responsibility • Elective – 1 • Elective – 2 • Elective – 3 • Elective – 4 • Emerging Trends in Management (Case analysis & Seminar) – Practical - I |
| V Trimester • Elective – 5 • Elective – 6 • Elective – 7 • Elective – 8 • Elective – 9 • Elective – 10 • Emerging Trends in Management (Case analysis & Seminar) – Practical - II |
VI Trimester
• Final Research Project and Viva-voce
Marketing
| Finance
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Human Resources
| Systems
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Production Electives
| Refer University Website: www.annauniv.ac.in |
Faculty
Infrastructure Facilities
• Hi-speed Internet Connectivity
• Highly conducive environment for research
• Enormous Industry – Academia Relationship
• Good Library Facilities equipped with subject books, magazines and Journals and inspirational management
• Separate reference hall


System Oriented lab
ERP- Enterprise Resource Planning
BAS- Business Application Software


Lab Session
Members in professional bodies
Confederation of Indian Industry (CII)
The Hindu – Business Line
Association Activities
The association from the date of incorporation has organized various programmes like Exhibitions (Buyers Beware – Duplicate products), Game Shows, Quiz Programmes and Sports meet at Intra College level and hence in future the Association is Unique in extending the same at State and National Level.
Projects of Innovation
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Our student creating an Awareness about the Duplicate Products | Game Show - " A little girl is consciously attaining the target" |
Department library
International and national level journals
S.No | International journal | National journal |
| 1 | Facility management journal | Indian journal of marketing |
| 2 | HR Development Review Indian | journal of management |
| 3 | Journal of emerging market finance | Financial risk management journal |
| 4 | South Asia economic | journal IIMB management review |
| 5 | International journal of Cross culture management | Indian journal of training and development |
| 6 | Journal of management UDYOG PRAGATI | Journal of practicing |
| 7 | Asia pacific journal of HR Indian | journal of industrial relations |
| 8 | Journal of entrepreneurship | Management accounting |
| 9 | Asia pacific business review | journal of management research |
| 10 | AIMS International journal of management | Indian journal of finance |
| 11 | Global review of business and economic research | journal of organizational behavior |
| 12 | International journal of reliability, quality management | journal of soft skills and training development |
| 13 | International journal of management research and technology | journal of bank management |
| 14 | International journal of software project and quality | journal of intellectual property rights |
| 15 | International journal of logistics and supply chain | Financial planning journal |
| 16 | IEEE trans on engineering management | Vikalpa |
Career Guidance and Value addition
Apart from various co curricular and extra curricular activities, Students are exposed to career oriented and guidance programmes, to update their value systems in order to commemorate with the current industrial practices and to keep them day-fit for placements.
Faculty Advisor Role
Guidance for paper presentation
Industrial Visit

In-plant Training and Procedures and Main Research Projects
Students of 2nd MBA are to under go mandatory main project research, where they are to take up a problem of research in the areas of management. During the period of three months, students are to visit their concerned project company for analyzing the problem and collecting details and data regarding, to fulfill their problem. Report regarding the research work has to be submitted to the University and Viva Voce will be held, where the students’ research work will be graded and added to their academic profile.
Three Students currently of 1st MBA were appreciated for their efficiency of in-plant training during the period from august to September 2009. The details are under mentioned.
Revathy. N

Dye castings are among the highest volume, mass –produced items manufactured by the metalworking industry, and they can be found in thousands of consumers, commercial and industrial products.
In modern applications, using computerized controls, dye casters produced precision and high-strength products at a rapid production rate. Even though the production of dye-casting products is higher, there occur several problems during production. One of the constraints to be mainly concerned is quality maintenance. Generally, the rejection of items occurs only due to minimal but often occurred defects.
To over come such a problems the major contribution to be made on those defects. By analyzing the causes of such effects the number of rejections rate can be minimized. Adoption of quality tool like statistical process control makes the process easier.
Balraj. K. P

Advanced quality management systems is the primary and very earlier method for effective planning of all resources of textile dyeing units, its made up variety of purpose is linked together material planning, quality planning, operation planning and capacity requirements.
Output of these advanced quality management systems is the higher than the existing quality management techniques and it also inter related with financial such as business plan, purchase commitment, budget and inventory projection.
Generally, the quality management systems build around the material quality, operation quality and accurate planning of every one activities in the textile dyeing factory such as scouring, bleaching, dyeing, neutralizing and drying etc,.
The major problem of production scheduling term is very easy to compare the existing quality management techniques by using these kinds of advanced quality management systems.
Brindha. R

In this paper we intend to explore the concept of customer relationship management. A research is conducted in a horn manufacturing multinational firm called Roots Industries India Ltd. The research mainly focuses upon the firm’s management of its relationship with its distributors. The organizations main customers’ relationship management practices such service, quality, price level, replacement of good and many more are explored from its distributors.
GUEST LECTURE DETAILS
Date | Topics | Name |
| 27/08/2009 | Management Teaching Methodology | Professor. P.Murugesan, LIBA, Chennai |
| 22/09/2009 | Entrepreneurial Development Skills | Mr. Narayanan, CEO MR color lab |
| 23/09/2009 | Managerial Economics Dr. Renukadevi, | Professor, Ethiraj college, Chennai |
| 25/09/2009 | Organizational behavior and psychology | Mr. BenneJoseph, UST Global |
| 14/10/2009 | Corporate expectations from MBA Graduate | Mr. Rajesh Bindal, Vice President, Varadaman yarns and threads, SIPCOT, Perundurai. |
| 14/10/2009 | ERP, SAP Implementation at Industries | Mr. Ganapathi, Fatory Manager, Varadaman yarns and threads, SIPCOT |
| 08/11/2009 | Indian Finance | Dr.Saravanaraj, Head, Department of Management studies, Muthayammal Engineering College |
| 14/12/2009 | Time Management | Dr.V.K.Sampath, Principal Nanaha Engineering College |
| 21/12/2009 | Body Language, posture, gesture | Mr.Anjesh, Business Communicator, Coimbatore |
| Jan 2010 | Marketing and Advertising | Dr.V.Rajeshwari, Lecturer, Vellalar College for Women |
| Feb 2010 | Research and Statistical Tools- SPSS | Mr.Murugesan, Professor, Loyola Institute of Business Administration |
| 16/03/2010 | Budget Talk | Mr.D.Krishanasami, Charted Accountant, Erode |
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Student Achievments Details
Our studnets have achieved the South Zone Winner Trophy of AIMA in 13th National Students Management Games (Oct - 2009)
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S.Vigneshwaran | S.Rajesh | S.Mayilsamy | R.Prabaharan |














